From the begining, The Gade is and will always be a passion-based business with one simple mission: to provide our customers with an exceptional casual experience, budget friendly and local pride. We have done that in a few different ways, but we believe the best experience begins with the coffee itself and that means responsibly-sourced and prepared coffee beans are irreplaceable for the dynamic of the experience we strive to create.

Shared Value

The Gade understands that without reliable sources we cannot craft a good coffee consistently. This lead us to creating shared value: the company wants consumers to benefit from quality coffee, but at the same time also to build better economy for the community and preserve the environment for the future generations. We do this because we know that great coffee is only sustainable if we support and working together hand-in-hand with the producers.

The Business

Under our legal identity, PT PESONNA INDONESIA JAYA, we employ +100 baristas, 150 Runner, Q graders, and many more. We have a retro vibe coffee shop at Indonesia. Whether you are looking for a delicious Indonesian single origin, now days roasting technology, artisan coffee or just easy chit chat, we’ve got you covered.

Besides running our own coffee farm, we also make a partnership in managing a dozens of farms in the most famous coffee estates in Indonesia such as Gayo, Kerinci, Flores, West Java and East Java.

We are also expanding our business by operating and managing the supply chain of 36 locations of The Gade Coffee Shop owned by PT PESONNA INDONESIA JAYA. Besides running our own coffee farm, we also make a partnership in managing a dozens of farms in the most famous coffee estates in Indonesia such as Gayo, Kerinci, Flores, West Java and East Java.

Our Coffee

Coffee growing regions around the world are renowned for producing distinct flavors in their beans that represent the origin. These are our most favorite and selected beans. Every step that we do is accurately calculated to perfectly suit the blend of origins and produce top-quality coffee.